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- Branding - American Marketing Association
Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors Brand marketing aims to connect emotionally with consumers, build loyalty, and ultimately drive sales and market share through activities like advertising
- What Is Branding? Complete Guide for Marketers in 2025
Your brand identity is what we typically think of as branding It includes all the visual elements that make your business easily recognizable, like your logo, color palette, and typography Your brand identity is defined and distinguished by being memorable, unique, easily identifiable, and aesthetically appealing
- What is a Trademark? | The AMA Guide for Marketers
Trademarks are a vital part of protecting your business and your brand, but for marketers who didn’t take the bar exam, they can seem daunting “More than 3,000 trademark infringement lawsuits are filed each year in US district courts, with litigation that advances to trial costing between $375K to $2M per case ”
- Brand Strategy 101 - American Marketing Association
Skills You’ll Gain Brand Guidelines Brand Management Storytelling Brand Design What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification Course Overview Discover the ingredients of an impactful brand strategy! You will learn how to craft a brand strategy and commitment, […]
- What is Marketing? — The Definition of Marketing — AMA
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers ISO brand standards add that a brand “is an intangible asset” that is intended to create “distinctive images and associations in the minds of stakeholders, thereby generating economic
- How social listening is the key to cultural relevance to your brand.
How can it help my brand be culturally relevant? Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural relevance Understanding your audience This is incredibly important to marketers, and social listening can help you do that in real time and with real data
- The Four Steps of Effective Brand Research - American Marketing Association
Qualitative interviews that capture common experiences, perceptions and sentiments about your brand are the first step towards a well-founded brand strategy But to do so, you need to cast a wide net to capture the whole picture of what your brand represents to all stakeholders Start by taking a cross-section of your entire organization
- Creating a Culture of Brand Love - American Marketing Association
Brand love is a marketing strategy that looks to adopt brand-loyal customers and turn them into advocates or influencers for your brand In an effort to achieve this culture, brands must foster customer satisfaction, customer value and relationship marketing
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