- New Coke - Wikipedia
Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi-Cola, and so the Coca-Cola recipe was reformulated The American public reacted negatively, and New Coke was considered a major failure
- New Coke: The Most Memorable Marketing Blunder Ever?
The return of original formula Coca‑Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca‑Cola Company and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended
- New Coke | History, Response, Facts | Britannica
New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry
- Why Coca-Colas New Coke Flopped | HISTORY
The time-tested adage appears to be the lesson from Coca-Cola’s disastrous introduction of “New Coke " Except in 1985, Coca-Cola indeed thought its signature brand was broken
- Coca-Cola Is Making a Change—And It Might Taste Different
What big change is Coca-Cola making? Coca-Cola is launching a new soda made with cane sugar, an ingredient that hasn’t been in the company’s soda products since the early 1980s
- Veteran Employees Remember Infamous 1985 Launch of New Coke
The launch of New Coke – and the eventual return of classic Coca‑Cola – showed that when you have something special, you often don’t know how special it truly is until you lose it
- New Coke, Pepsi drinks: What to know about cane sugar, prebiotic sodas
Coke says it will add a new soda made with real cane sugar this fall, while Pepsi is hopping on the prebiotic soda bandwagon with the launch of Pepsi Prebiotic Cola Here is what to expect from
- 40 Years Ago, “New Coke” Had Coca-Cola Fans Fizzing Mad
Four decades ago, the Coca-Cola Company made what some called the “marketing blunder of the century,” introducing a new formulation of Coca-Cola soda that became known as New Coke And even the company itself — in an article on its website — acknowledges that the switch-up sent fans into a revolt
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