- The Clear Downfall of Zima: Why it was Discontinued
By September 2018, MillerCoors abandoned the Zima revival in the United States, leaving the brand‘s future solely in the hands of the Japanese market, where it had maintained a steady presence since its launch in 1996
- The Clear Downfall of Zima: Why it was Discontinued
MillerCoors discontinued Zima in America in October 2008 after sales dropped to 0 5% of the malt beverage market The crystal-clear, citrus-flavored drink that had peaked at 1 3 million barrels sold in 1994 had dwindled to just 8,000 barrels in its final year
- What Happened To Zima, The 90s Drink That Was Popular Until People . . .
Coors tried to rebrand Zima several times, but American consumers were largely uninterested, and it was discontinued in the US in 2008 Nostalgia kept it in many consumers' minds, however, and re-releases proved people would buy it, even if they joked about drinking it at the same time
- The Mystery Unraveled: The Curious Case of Zima’s Disappearance
Zima, the clear, citrus-flavored malt beverage popular in the 1990s, saw declining sales in the early 2000s and was eventually discontinued in the United States in 2008
- Zima (drink) - Wikipedia
Its production in the United States ceased in October 2008, though it returned for limited releases in the summers of 2017 and 2018 In Japan, however, Zima was sold continuously until 2021, when sales ended due to the impact of the COVID-19 pandemic [2][3] before returning in 2023
- Can You Still Buy Zima in 2025? Yes, and Here’s Where to Find It
Originally popular, Zima was stopped in the U S in 2008 mostly because of falling sales and the idea that it was not a masculine drink, which lowered consumer interest
- Why People Stopped Drinking Zima - Mashed
Shortly after Zima's nationwide release in 1994, Coors estimated that 70 percent of US beer drinkers had tried the new product, an astonishing number given how many people have strong beverage preferences and aren't easily persuaded to deviate
- What Is Zima? Here’s Everything You Need to Know | Sporked
Sadly, the answer is no Zima was discontinued in the U S in 2008, and while they brought it back briefly in the summers of 2017 and 2018, the beverage now seems to be fully retired
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