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  • Coca-Cola History
    On May 8, 1886, Dr John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning
  • The Birth of a Refreshing Idea - News Articles - The Coca-Cola Company
    The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886 Check out this story and more news from The Coca-Cola Company
  • New Coke: The Most Memorable Marketing Blunder Ever?
    The return of original formula Coca‑Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca‑Cola Company and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended
  • OUR COMPANY
    World of Coca‑Cola at Pemberton Place® celebrated its Grand Opening on May 24, 2007 It’s the only place where you can explore the fascinating story of Coca‑Cola® – the world’s best-known beverage brand
  • Coca‑Cola® Zero Sugar Launches in U. S. with . . . - The Coca-Cola Company
    The no-calorie fan favorite will deliver an even better-tasting recipe and now be called Coca‑Cola Zero Sugar “More than 10 years ago, we launched Coca‑Cola Zero with a revolutionary recipe that gave fans real Coca‑Cola taste without the sugar and calories
  • The Extraordinary Story of How Diet Coke Came to Be
    In the summer of 1980, a Coca-Cola planning manager named Jack Carew was tapped to lead a project that had been percolating within the company for two decades but never came to fruition – to introduce a “diet” version of Coca-Cola
  • Veteran Employees Remember Infamous 1985 Launch of New Coke
    He’s of course referring to the period of time between April 23 and July 11, when Coca‑Cola temporarily changed the formula of its 99-year-old flagship product The ill-fated move unleashed an unprecedented avalanche of consumer complaints and bad press
  • For 125 years, we have been refreshing the world. - The Coca-Cola Company
    First introduced as a radio ad and later produced as a television commercial, “I’d Like to Buy the World a Coke” becomes an international hit and remains one of the most popular ads for Coca‐Cola




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