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- Google Display Network integration with Demand Gen
All Demand Gen ad groups opted into the Google Display Network with image ads will start showing on the Google Display Network This change streamlines campaign management and simplifies
- Boosting your reach and performance with Google Display Ads
Demand Gen previously only had access to a video-eligible subset of the Google Display Network via Google Video Partners (“GVP”) If you’ve previously opted into GVP and have image assets uploaded to your existing Demand Gen campaigns, your image ads will start serving on the Google Display Network as part of this transition
- GDN Integration to Demand Gen: Timeline Key Changes
Image Inventory Expansion: Demand Gen campaigns with image assets will start serving ads across the GDN, reaching over 90% of the global internet population Google Display Network segment: Currently, this report segment shows data for Google Video Partners, but starting in April 2025, it will also include image ads on GDN
- Google Display Network integrates with Demand Gen for expanded ad . . .
Starting in March 2025, Demand Gen will launch inventory source controls for ads on YouTube, Discover, Gmail, and the Google Display Network Google Video Partners will be renamed to Google Display Network, with settings shifting from line item to ad group level for flexibility
- From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
With Demand Gen, advertisers can now segment and run specific videos in this placement – with or without product feeds – across targeted devices, including TV-only
- Google Display Network Joins Demand Gen | Hoteliers Take Note!
As digital advertising evolves, Google has expanded Demand Gen to include image inventory across the Google Display Network (GDN) This change enhances campaign flexibility and reach, helping hoteliers connect with travelers across more digital touchpoints
- Demand Gen in Google Ads DV360: Full Breakdown for Performance Marketers
Learn how Demand Gen transforms visual advertising in Google Ads and DV360 Explore key features, bidding strategies, audience types, and expert best practices
- Google phases out YouTube video action ads for Demand Gen
Demand Gen supports both video and image formats across multiple placements, while YouTube video action line items were restricted to video formats only This expansion gives advertisers more creative flexibility to engage audiences through different visual formats
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