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A: Digital marketing quite simply refers to any type of marketing that uses digital channels to reach customers This includes things like: search engine optimization (SEO), content marketing, organic social media marketing, email marketing, and online advertising, such as Google ads, social media ads, programmatic ads, and more
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By definition, digital marketing (aka online marketing or Internet marketing services) promotes a client’s brand, products and services via the Internet or other digital channels A digital marketing campaign is typically delivered via an electronic device, such as a computer, tablet, phone or other medium, and leverages one or more channels, such as social media, search engines, websites
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