- Executive Board - adidas Group
Since January 1, 2023, Bjørn Gulden has been a member of the Executive Board and Chief Executive Officer (CEO) of adidas AG, Herzogenaurach, Germany, and is also responsible for the business area Global Brands as well as Global Sourcing Bjørn is also: · Chairman of the Board of Directors, Salling Group A S, Brabrand, Denmark
- Bjørn Gulden to become CEO of adidas AG - adidas Group
As CEO of Puma, he re-invigorated the brand and led the company to record results The Supervisory Board of adidas AG is convinced that Bjørn Gulden will head adidas into a new era of strength and is looking very much forward to a successful cooperation,” said Thomas Rabe, Chairman of the Supervisory Board of adidas AG
- Interview with our CEO - adidas Annual Report 2024
That's what should make adidas the number one brand in many markets going forward We have the product pipeline and marketing plans to continue to drive brand heat globally When you started two years ago, improving the relationship with your retail partners was a key priority Have you made the progress that you were envisioning back then?
- adidas AG initiates CEO transition
adidas AG’s Supervisory Board announces today that it has initiated a CEO transition Kasper Rorsted, CEO of adidas, and the Supervisory Board have mutually agreed upon that Kasper Rorsted will hand over the CEO position during the course of 2023 The search for a succession has started
- Executive Board - adidas Annual Report 2023
Since January 1, 2023, Bjørn has been a member of the Executive Board and CEO of adidas AG, Herzogenaurach, Germany and is also responsible for the business area Global Brands
- adidas delivers better-than-expected first quarter results
The adidas brand is strong, we have great people and enough resources to get even stronger through this uncertain and difficult period ” First-quarter results Double-digit revenue growth driven by strong brand momentum In the first quarter of 2025, currency-neutral revenues increased 13% versus the prior year
- Interview with our CEO - adidas Annual Report 2023
Many adidas athletes performed extremely well in 2023 and in the first months of 2024: Tigist Assefa, Jude Bellingham, Noah Lyles, Patrick Mahomes, Lionel Messi, Mikaela Shiffrin – just to mention a very few What do these successes mean to the brand? First of all, we need athletes, teams, and federations that perform
- Interview mit unserem CEO - adidas Geschäftsbericht 2024
Das Jahr 2024 war auch auf der Produktseite aufregend, denn mehrere adidas Franchises haben für Aufsehen gesorgt Was war dein Lieblingsprodukt im vergangenen Jahr? Da sind definitiv zu viele um nur eines zu nennen Wir haben mit Originals begonnen, die Marke neu auszurichten Mit unseren – wie man heute sagt – Terrace oder T-Toe Produkten
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