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- Marketing with Holograms: The Next Frontier in Visual Advertising
Explore how brands are using holograms in advertising, the benefits of this futuristic medium, and where it’s headed in the near future
- The Rise of Holograms in Live Music Performances
One such innovation that's gaining traction is the use of holograms in live music performances Let’s delve into the burgeoning trend of holographic concerts, exploring how they're revolutionizing the way we experience live music
- Sonic branding and the aesthetic infrastructure of everyday consumption
In this paper, we consider the ways in which sounds are embedded in contemporary brand practice and detail the ways in which popular musicians and genres are complicit partners in ‘branding to the senses’
- How hologram technology is changing the future of the music industry
When late music stars return to the stage in hologram form, what does it mean for the industry, the audience and the future of music? We investigate the world of the hologram…
- Holograms - TLC Creative Technology
Perfect for product launches, concerts, or immersive brand experiences, TLC’s holograms are fully customizable, ensuring a memorable and impactful presentation that will leave your guests in awe
- Holograms 101 and Their Use in Today’s Marketing - Groove Jones
This makes the image appear as a hologram, interacting with the real environment or performers on stage This technique has been used in various settings, from haunted house attractions to the resurrection of deceased rapper Tupac Shakur at the 2012 Coachella Music Festival
- Wong 2018 - Sound Branding - FINAL DEC 2018
This thesis examines the relationship between academic and practitioner perspectives, and uses this as the starting point for examining how music (rather than the larger category of ‘sound’) is used in sound branding to influence consumer perceptions and behaviours
- Music and Branding: Why the Right Soundtrack Matters More Than Ever
In this article, we’ll explore how music shapes modern branding, and why brands need to invest in both strategic selection and licensing compliance to future-proof their content
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