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- Gen Xers have money to spend. Why are retailers ignoring them?
A vast wealth transfer to Gen X is expected over the next decade The generation is also known for its unusually strong brand loyalty,
- Gen X Drives 31% Of Retail Spending While Many Brands Ignore Them
Gen X represents just 19% of the U S population but accounts for 31% of all retail spending, yet retailers seem to forget the significance of this generation
- Gen X‑ers Have Money to Spend. Why Are Retailers Ignoring Them?
The Retail Blind Spot Despite these advantages, many retailers continue to focus their marketing budgets on millennials and Gen Z Common missteps include: Over‑reliance on social‑media‑only campaigns that miss the platforms Gen X frequents, such as Facebook and email newsletters
- Gen X-ers Have Money to Spend. Why Are Retailers Ignoring Them?
Many Generation X shoppers, aged 45 to 60, feel overlooked by retailers and marketers who focus more on millennials and Gen Z during the holiday shopping season
- Retailers ignore Gen Xs prodigious spending power | LinkedIn
Generation X is being passed over by advertisers for millennials and Gen Z, even though it plans to overspend more than either of them this holiday season
- Gen X Has Money. Why Are Retailers Ignoring Them . . .
The first ad Kerry Johnson noticed when she turned 50 this year wasn’t for birthday freebies, store discounts or last-minute getaways It was for a medical alert device
- Gen X spends more money in stores and online than other . . .
As retail brands twist themselves in knots to get younger consumers into storefronts, they may be ignoring a key demographic at their own peril Gen Xers, born between 1965 and 1980, grew up
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