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  • The 4As - American Association of Advertising Agencies
    The 4As provides proprietary access to the people, information, tools and training that advertising agencies need to become more successful
  • Research Tools - 4As
    Tools of the Trade Get insights and information readily with our curated array of tools, databases and resources Available only to member agencies, 4As Research serves as your secondary research partner to help you tap into consumer and industry insights and trends 4As Databases Take advantage of self-serve databases and…
  • MAIP - 4AS FOUNDATION
    The 4A's MAIP mission is to provide and showcase the advertising industry with the best talent through world-class development opportunities
  • 4As Bylaws - 4As
    First adopted in June 1917 and most recently amended in May 2024, the 4As Bylaws define the organization’s overall operating parameters As a national trade association, the 4As is bound and strengthened by its mission statement, set of bylaws and standards of practice These rules have been formally reviewed and…
  • 4A’s Advocacy: Giving Agencies a Strong Voice in How They Are Regulated
    From the halls of Congress to state houses across the country, the 4A’s Government Relations team is primed to give advertising agencies a seat at the table as laws and regulations are being crafted on a diverse array of issues including labor, tax, sustainability, advertising law and data privacy Based in Washington, DC, our team frequently partners with other advertising trade
  • The Best Way for a Client to Brief an Agency - 4As
    This guide from the IPA aims to help marketers write better briefs for ad agencies and create a shared understanding of what constitutes a good brief
  • Agency Profile - 4As
    Overview Company Summary Momentum Worldwide is a global experience agency partnering with and transforming the world’s most famous brands since 1987 Built on the simple truth that it’s not what brands say, it’s what they do that matters, the agency blends creativity, technology, strategy, design and execution to change the world and impact culture Agency accolades include Cannes Lions
  • MPF 2025 Agenda - 4As
    Jump to Date Day 1 - June 4, 2025 Day 2 - June 5, 2025 Day 1 - June 4, 2025 Times indicated are in CST Time 8:00 AM Registration and Check-In 8:00 - 8:45 AM Breakfast 8:45 - 9:00 AM Opening Remarks Featured Track: Technology When it comes to…




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