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  • The 4As - American Association of Advertising Agencies
    The 4As provides proprietary access to the people, information, tools and training that advertising agencies need to become more successful
  • About - 4As
    The 4As (American Association of Advertising Agencies) was established in 1917 to promote, advance and defend the interests of our member agencies, employees and the advertising and marketing industry overall
  • Membership - 4As
    4As membership is open to U S -based agencies that meet specific criteria Every application receives a thorough and unbiased review Once qualifications are met, your agency will be considered for membership by the 4As Board of Directors
  • 4As Blog - 4As
    A hub for knowledge sharing and community featuring high-quality, actionable content and inspiration that empowers members’ success and moves the industry forward Submissions are welcome from 4As members
  • 4As Announces New CEO - 4As
    Thomas-Copeland joins the 4As with extensive leadership experience across Agencies and Clients as well as a number of board positions, demonstrating a proven ability to navigate the complexities of agency operations and client organizations, foster innovation and build strong industry relationships
  • 2025 Planned Salary Increase and 2024 Actual Salary Increase Report – 4As
    The 2024 4As survey report delivers an overview of salary increases across member agencies of all sizes Conducted in October 2024, the survey offers members valuable insights into 2024 salary trends and planned adjustments for 2025
  • Resource Library - 4As
    Discover the powerful impact of advertising on the U S economy with the latest research from The Advertising Coalition (TAC), supported by the 4As and ANA and others in the advertising ecosystem
  • Member Benefits - 4As
    Explore the 4As best-in-class learning and career development programs serving all disciplines in multiple formats, from webinars, half-day and full-day workshops to multi-day experiential programs and certifications




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