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- Digital marketing case study - Cannes Lions winner: Carrefour Black . . .
Cannes Lions winner: Carrefour 'Black Supermarket' wins Creative Effectiveness - Digital marketing case study from the Digital Training Academy - This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process See why it won a top prize at Cannes Lions below
- Cannes Lions 2019: Winners in the Media - Commetric
Cannes Lions 2019: Winners in the Media by Commetric | Jun 27, 2019 | Blog | 0 comments Every year, the Cannes Lions International Festival of Creativity gives communications professionals an opportunity to reflect on the state of the advertising industry
- Digital marketing case study - Cannes Lions: KFC Pocket Franchise app . . .
Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China Case study summary • KFC wanted a new way to reach younger people in China • Mobile game put fans in charge of their own virtual KFC store via WeChat • Celebrities joined with their own franchises and real-world monetary incentives helped boost popularity, with 2 5m
- Digital marketing case study - Cannes Lions winner: GSK wins top pharma . . .
Cannes Lions winner: GSK wins top pharma prize for WeChat health testing tool - Digital marketing case study from the Digital Training Academy - GlaxoSmithKline shone a light on Chronic Obstructive Pulmonary Disease with a smart health camapign on WeChat in China, winning the top Cannes Lions Grand Prix in the pharma category in the process
- Digital marketing case study - Cannes Lions winner: Virtual clothing . . .
Cannes Lions winner: Virtual clothing app wins Digital Craft prize - Digital marketing case study from the Digital Training Academy - Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment
- Cannes Lions 2019: Insights from the Creative Effectiveness winners - WARC
Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics
- Insights from the Cannes Creative Effectiveness Lions 2019
The full report is available to WARC subscribers This latest study follows the recently published report Strategy and effectiveness lessons from Cannes Lions 2019, providing a bite-sized summary of the industry trends picked up on by WARC at the 2019 Cannes Lions Festival A sample of the report is available here
- Digital marketing case study - Cannes Lions winner: Black Abroad Go . . .
This year's Cannes Lions creative data award went Black Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head Each time someone used the phrase on social media, the brand responded with beautiful images of the continent Case study summary • Travel company wanted a new campaign with a positive, political and empowering
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