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- The CMO and the Sales Leader: A Match Made in Heaven - Aberdeen . . .
Aberdeen's Guest Contributors are subject matter experts from a wide range of roles within various organizations These folks are notable thought leaders in their fields who, through our blog, share their perspective on topics that are both relevant and valuable to your business practices
- 39 Essential Content Marketing Facts - aberdeen. com
Just in time for Content Marketing World 2014, I’ve pulled 39 of the most compelling findings from this library based on Aberdeen’s primary research You can download every report mentioned below with an Aberdeen membership – which, by the way, is 100% free
- Why Video Marketing Adoption Drives Positive Change
In her recent study on video marketing, the Aberdeen Group’s Chief Content Officer, Maribeth Ross uncovered a few interesting correlations between adopting video for content marketing, and improved overall performance
- Perfecting the Onboarding Funnel - Aberdeen Strategy Research
The Aberdeen report, “ Welcome to the 21st Century, Onboarding! ” takes a deep dive into this idea, but here we provide the ideal timeline, content and features of the perfect onboarding funnel
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