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- [GA4] Select attribution settings - Analytics Help - Google Help
The Attribution settings page lets you choose how Google Analytics assigns credit to different ads, clicks, and other factors before users trigger key events and Google Ads web conversions
- [GA4] Attribution - Analytics Help - Google Help
Attribution is the act of assigning credit to different ads, clicks, and factors along a user's path to completing a meaningful action on your website or mobile app Learn more about attribution
- Get started with attribution - Analytics Help - Google Help
Attribution is the act of assigning credit for important user actions to different ads, clicks, and factors along the user's path to completing the action An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit is assigned to touchpoints along a user's path to completing important actions
- About data-driven attribution - Google Ads Help
Data-driven attribution is the default attribution model for most conversion actions Follow the instructions below to update an existing conversion action's attribution model to "Data-driven": In your Google Ads account, click the Goals icon Click the Conversions drop down in the section menu then click Summary
- About attribution models - Google Ads Help
Attribution models let you choose how much credit each ad interaction gets for your conversions Attribution models can give you a better understanding of how your ads perform and can help you optimize across conversion journeys This article describes the various attribution models and how to use them in Google Ads
- À propos des modèles dattribution - Aide Google Ads
À propos des différents modèles d'attribution Google Ads propose actuellement plusieurs modèles d'attribution : Dernier clic : tout le crédit de la conversion est attribué à la dernière annonce sur laquelle l'utilisateur a cliqué et au mot clé correspondant
- [UA] Overview of Attribution modeling in MCF [Legacy]
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i e , clicks) that immediately precede sales or conversions
- [GA4] Attribution models report - Analytics Help - Google Help
An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit is assigned to touchpoints along a user's path to completing important actions
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