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- More Americans Say They are Buying Sustainable Products in 2025
Consumer demand for environmentally friendly products remains strong Nearly half of Americans say they purchased an environmentally friendly product in the last month, with a six-point increase since before the US election
- Survey: Nearly half of U. S. consumers say they buy sustainable products
Consumer demand for sustainable products remains strong, with nearly 50 percent of Americans saying they purchased an environmentally-friendly product in the last month—a six point increase since before the election
- Why The Rise Of Sustainability Is A Shift In Consumer Conciousness - Forbes
Over recent years, retailers have experienced a notable shift in consumer behavior towards more sustainable products and conscious buying
- Eco-Conscious Consumer Statistics Trends (2025 Report)
80% of worldwide consumers are willing to pay more for eco-friendly products The U S eco-friendly retail market grows 71 0% faster than the conventional retail market An estimated 177 million American adults were eco-friendly shoppers in 2024, up 7 44% year-over-year (YoY)
- 52 Huge Environmentally Conscious Consumer Statistics
The majority of consumers consider eco-friendly products to be in a premium price range as compared to unsustainable products Green transport (cars, trucks, and e-bikes) is considered to be more expensive by 79% of consumers
- Customer expectations of sustainable products - Deloitte
The current percentage of global consumers buying green represents a solid demand floor in the face of economic uncertainty Demand for green products isn’t coming from a niche segment of young, affluent climate activists; it’s coming from the mainstream audience
- Most Consumers Want Sustainable Products and Packaging
Furthermore, researchers said 72% of respondents reported that they were actively buying more environmentally friendly products than they did five years ago, while 81% said they expected
- Customers Are Taking a Shine to Eco-friendly Products
Past research has suggested that people tend to believe these greener, more-sustainable alternatives aren’t as effective as traditional products—for instance, that dishwashing soap with “natural” ingredients will leave their plates less sparkly than “regular” soap
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