|
- The Truth About CSR - Harvard Business Review
Despite the widely accepted ideal of “shared value,” research led by Harvard Business School’s Kasturi Rangan suggests that this is not the norm—and that’s OK Most companies practice a
- Creating a Corporate Social Responsibility Program with Real Impact
Exploring the critical role of experimentation in Corporate Social Responsibility (CSR), research on four multinational companies reveals a stark difference in CSR effectiveness Successful
- Your CSR Strategy Needs to Be Goal Driven, Achievable, and Authentic
As more companies commit to adopting CSR strategies that address environmental and social issues, it’s becoming more important than ever for these strategies to be goal-driven, ambitious yet
- Corporate social responsibility - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- Research: Consumers’ Sustainability Demands Are Rising
Three factors are driving us toward a major shift in consumption patterns where consumers will consider sustainability as a baseline requirement for purchase: 1) Trust drives behavior and
- Companies Are Scaling Back Sustainability Pledges. Here’s What They . . .
In the past 18 months, many companies have significantly retreated from their sustainability commitments High-profile examples include Tractor Supply Co , which eliminated jobs focused on
- The Path to Corporate Responsibility - Harvard Business Review
Nike’s tagline, “Just do it,” is an inspirational call to action for the millions who wear the company’s athletic gear But in terms of corporate responsibility, the company hasn’t
- How Greenwashing Affects the Bottom Line - Harvard Business Review
New research shows that when companies overcommit and or do not deliver on promised socially responsible initiatives they damage their relationships with their customers However, a company’s
|
|
|