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- Clicks and Sessions Discrepancy for Demand Gen campaigns and GA4 . . .
Clicks and Sessions are different metrics Google Ads tracks Clicks, while Analytics tracks Sessions If a user clicks on your ad 2 times within 30 minutes without closing the browser, this is registered by Analytics as one session, even if the user left your site and then returned shortly after
- [GA4] Tutorial: Measure outbound clicks for a website
About outbound clicks An outbound click occurs when a visitor to your website clicks a link that takes them to another website For example, if your website myownpersonaldomain com, links to another website, example-pet-store com, all the clicks that lead your visitors to example-pet-store com are outbound clicks
- Google Click Identifier (GCLID): Definition - Google Ads Help
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution In Google Ads, this is enabled by turning on the auto-tagging setting
- Understanding call clicks - Google Ads Help
How to set up call clicks If you choose “calls” as a campaign goal, you need to give us a phone number where you’ll receive calls from your ads With all other campaign goals, including a call button in your ads is optional You can add or edit the phone number where you receive calls from your ad at any time: Find the campaign to edit
- Clicks and costs in Smart campaigns - Google Ads Help
Relevant ads are more likely to receive clicks and calls from people interested in what you offer You only pay for ad clicks and calls to your business from your ads Your costs may vary from day to day, but you won’t be charged more than your maximum monthly budget Where your ad clicks come from and how your spend is distributed
- [UA] The difference between Google Ads Clicks, and Sessions, Users . . .
Clicks vs Users There is an important distinction between clicks (such as in your Google Ads reports) and users (such as in your Audience reports) The Clicks column in your Google Ads reports indicates how many times your advertisements were clicked by users, while Users indicates the number of unique (deduplicated) users who clicked your
- Click - Google AdSense Help
For standard content ads, we count a click when a user clicks on an ad Note : For the rewarded format, the clicks metric captures both physical clicks and engaged views This means you should take care with any derived metrics (e g , click-through rate (CTR), cost-per-click (CPC), etc ) for this format as they might be misleading
- Click: Definition - Google Ads Help
When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable As a result, you might see a difference between the number of clicks on your ad and the number of visits to your
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