- 2024 State of the Beverage Industry: Coffee, RTD coffee category . . .
“Repositioning classic hot coffee products as suitable for iced coffee can help appeal to younger consumers,” it states ”There is also room to grow a younger audience for hot coffee through messaging focusing on comfort In the United States, 34% of Gen Z consumers perceive hot coffee to be comforting (versus 29% for iced coffee) ”
- Beverage-makers turn to coffee ingredients for functionality, flavor . . .
Although the coffee extracts market is poised for growth, it is not without its challenges, experts note According to Research and Markets’ “2025 Coffee Extracts Market Report,” continuous supply chain challenges, combined with economic and geopolitical uncertainties posed significant challenges for coffee extracts manufacturers in 2024
- Coffee consumption at-home still dominates market
“Coffee’s continuing reign as America’s favorite beverage is great news for coffee drinkers and our economy,” said William “Bill” Murray, NCA president and CEO, in a statement “Coffee remains a mainstay in Americans’ daily routines, supports businesses and workers in every state, and is associated with multiple unique health
- Seattle’s Best Coffee unveils fresh packaging
Seattle’s Best Coffee is brewing up a new creative campaign in partnership with Joel McHale to celebrate fresh packaging and a new flavor addition: Campfire S’mores Flavored Coffee In pursuit of bringing one smooth moment to start the day, the brand blended decades of smooth roasting expertise with a modern approach to deliver flavorful
- Coffee, RTD coffee category recalibrate to meet consumer trends
“The U S coffee market is experiencing the push and pull of conflicting consumer desires,” says Caleb Bryant, associate director of food and drink at Mintel, Chicago “Total U S retail coffee sales are projected to reach $20 8 billion in 2023, up 9 5% from 2022 This growth is primarily attributed to price increases ”
- Daily coffee consumption at 20-year high, NCA reports
The number of American adults who have had coffee in the past day has increased by 37% since 2004, putting past-day coffee consumption at its highest level in more than 20 years, according to exclusive consumer polling published by the National Coffee Association (NCA)
- Coffee Bros. urges US government to exempt coffee from new tariffs
Coffee Bros , a U S -based specialty coffee roaster, is urging the federal government to exempt coffee from the newly imposed tariffs The petition, titled “Exempt Coffee from Tariffs: Protect American Small Businesses and Preserve Coffee Quality,” has begun gaining traction online, urging action to protect an industry that supports more
- Green Day launches Punk Bunny Coffee | Beverage Industry
Ahead of Green Day’s upcoming global stadium tour, the Oakland, Calif -based rock band announced a new brand: Punk Bunny Coffee This new brand builds on the values of their decade-old Oakland Coffee brand, which was established to provide carefully curated organic, Fair Trade Certified coffee, emphasizing sustainability and community
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