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  • Executive Board - adidas Group
    Since January 1, 2023, Bjørn Gulden has been a member of the Executive Board and Chief Executive Officer (CEO) of adidas AG, Herzogenaurach, Germany, and is also responsible for the business area Global Brands as well as Global Sourcing
  • Bjørn Gulden - Wikipedia
    Bjørn Gulden Bjørn Gulden (born 4 June 1965) is a Norwegian businessman and former professional football player Since January 2023, he has been the CEO of Adidas Previously, he used to be the CEO of Puma and Pandora He was Fortune 's Businessperson of the Year i n 2019 [1]
  • Adidas CEO Bjorn Gulden on Creating Viral Moments, Remote Work + More - WWD
    Adidas CEO Bjorn Gulden talks to FN in an exclusive interview about creating viral moments, his stance on remote work and the company's path forward
  • Who Owns Adidas: Top Shareholders - Brands Owned By
    Bjørn Gulden, former CEO of Puma, joined as Adidas’s new CEO Under his leadership, the brand began focusing on performance-driven products, stronger athlete partnerships, and regional growth in Asia-Pacific
  • adidas CEO and Key Executive Team - Craft. co
    adidas's Chief Executive Officer is Bjørn Gulden Other executives include Roland Auschel, Member of the Executive Board and Chief Sales Officer; Harm Ohlmeyer, Member of the Executive Board and Chief Financial Officer and 4 others See the full leadership team at Craft
  • Bjørn Gulden confirmed as Adidas chief executive - Financial Times
    Adidas has hired Puma boss Bjørn Gulden to lead the world’s second-largest sportswear maker from January after a torrid period for the group
  • Bjørn Gulden Is Announced As The New CEO Of Adidas - Vox Hour
    Bjrn Gulden has been selected as the next Chief Executive Officer of the German sportswear company Adidas Gulden, who previously served as Puma’s CEO, will succeed Kasper Rorsted He will take over as CEO of Adidas AG in January 2023
  • Adidas CEO Bjorn Gulden revived the iconic sports brand by . . . - Fortune
    Globally, Gulden wants to reinstate Adidas as the world’s “best sports brand,” with the name visible in most Olympic sports and prominent in areas where he succeeded with Puma, including




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