DigitalAdvertisingAlliance. org The DAA is an independent non-profit organization led by leading advertising and marketing trade associations
About the Digital Advertising Alliance The DAA is an independent non-profit organization led by leading advertising and marketing trade associations About the Participating Associations The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall
DigitalAdvertisingAlliance. org | DAA Resources The DAA Principles cover two types of entities—first parties and third parties—that deliver relevant advertising to computers or devices in ways that enrich the consumer online experience
Digital Advertising Alliance Announces Major Update to Industrys . . . All companies that currently use the DAA’s cookie-based tool are expected to integrate with WebChoices 2 0 by December 31, 2024 Companies will have a grace period of 180 days following that deadline before enforcement of consumer opt-out choices by the DAA’s accountability partners
DAA Summit 2025: ADvocate! - digitaladvertisingalliance. org Thank you for having participated in his year’s Summit – our 13th – is coming to Washington DC – where DAA Summits first began in 2013 We realize that there are numerous challenges to protect both business and the consumer engagement we represent
DigitalAdvertisingAlliance. org | License the YourAdChoices Icon Entities participating in the program may use the YourAdChoices Icon and one of the approved wordings as an IBA ad marker to represent adherence to DAA’s Self-Regulatory Principles (“Self-Regulatory Principles”) and as a means for providing enhanced notice of IBA practices