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  • Edelman Trust Barometer 2022: What you need to know | World Economic Forum
    The Edelman Trust Barometer 2022 finds two-thirds of people distrust organizations, with scientists most trusted and government least Here’s what else you need to know
  • Trust barometer: 4 steps to rebuilding trust - The World Economic Forum
    The 2023 Edelman Trust Barometer is the 23rd edition of the trust and credibility survey A lack of trust - driven by economic anxiety, disinformation, mass-class divide and leadership failures - has left us polarized The report's authors suggest 4 steps as a way forward to restoring trust
  • Technology’s tipping point: It is time to earn trust in AI
    The 2024 Edelman Trust Barometer found that only 30% of respondents embrace artificial intelligence (AI) globally, while 35% reject it However, trust in technology companies is much higher at 76% As people are divided on their acceptance of and trust in AI, the innovation is contributing to societal instability and polarization, making trust in the technology critical The Edelman Trust
  • How can we rebuild trust? Key quotes from 8 leaders at Davos
    The top 10 risks by global impact Image: Global Risks Report 2024 The Edelman Trust Barometer 2024, launched at Davos, finds government is seen as less ethical and competent than business, while trust for innovation is waning as respondents don't trust governments to regulate effectively So how can we rebuild trust?
  • How to establish digital trust in the age of social media | World . . .
    Trust in digital technologies varies by industry Image: Edelman Trust Barometer For the parents at the US Senate’s 31 January 2024 hearing on child online safety, who believe their children were harmed – or even took their own lives – as a result of social media use, there is no trust in the companies operating the social media platforms
  • Businesses can help to build trust in todays polarized world
    53% of people believe their countries are more divided than ever In this crisis of trust and mutual understanding, businesses can play a surprising role in helping to rebuild trust Businesses' central role in peoples' lives, as hubs of connection, mean they are positioned to help heal today's crisis of trust
  • The number of workers who trust their employers is at an all-time high . . .
    With high levels of trust placed in employers come equally stratospheric expectations from employees The 2023 Edelman Trust Barometer Special Report: Trust at Work reveals insights on how sweeping these expectations are across geographies and demographics Gen Z is a catalyst for all generations of workers demanding more from their employers
  • Edelman: Why trust is vital in combatting COVID-19 | World Economic Forum
    Trust allows for the acceptance of evolving science as well as the curbing of freedoms for the sake of public health, finds Edelman's Trust Barometer




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