- Inside Sheraton’s Radical Reinvention | Condé Nast Traveler
For the new generation of traveler—discerning, demanding, tech-savvy, social media-obsessed—Sheraton struggled to remain relevant, doomed to be written off as “our parents’ hotel” unless they
- The meaning and history of the name Sheraton - Venere
The name “Sheraton” is recognized worldwide, often associated with luxury and comfort, primarily due to its strong presence in the hospitality industry However, beyond this modern association, the name “Sheraton” holds a rich and varied history, encompassing different meanings and origins
- Sheraton Hotel History - Synonym
The Sheraton name has a more auspicious history than you might think It came about when one of the hotels Henderson and Moore purchased, already named the Sheraton Hotel, had a sign out front that was simply too expensive to take down
- How to Redesign an 85-Year-Old, Iconic Hotel Brand? Just Ask . . .
Sheraton began developing this community-forward design strategy back in 2016, using global research, travel trends and guest preferences to guide their new vision The brand found that business travelers viewed guest rooms as places they could “exhale and focus” but did not find as much purpose in lobbies during their stays, instead
- Marketing Strategies Sheraton | PDF | Hospitality Industry . . .
Recently, Sheraton underwent brand transformations to appeal more to business travelers by focusing on simplicity, value, and a sense of home It also released a new logo meant to represent Sheraton as a gathering place while paying homage to its history
- Whats in a name? Colourful history of Delhis famous spots
From Connaught Place and Chawri Bazaar to GB Road and Shahdara, the colourful history behind Delhi's names is not to be missed Although the Capital is 100-year-old on the map of the world,
- Marriott International Announces Vision For Sheraton . . .
Follow the latest updates and discover new information about the hotel industry at Marriott News Center Company estimates $500 million dollars of owner investment already committed in the U S Marriott International Announces Vision For Sheraton Transformation
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