- Gen Z Shoppers Aren’t Spending Like Retailers Need Them To
More than other generations, 20-somethings are tightening their holiday-season budgets because of economic pressures
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- Fashion Retail for Gen Z and Beyond: 5 Strategies to Stay Ahead
Brands should rewire their organizations to match the speed, complexity, and expectations of the next generation of consumers
- Jennifer Williams — Reporter at The Wall Street Journal
Jennifer Williams is a reporter on The Wall Street Journal’s CFO Journal team Based in New York, she writes about auditing, pensions and corporate finance and governance
- Goodbye Fancy Bar, Hello At-Home Pizza Party: Young Americans Cut Back
A combination of economic challenges is driving a decline in spending among Gen Z
- Costco and Sam’s Club Aisles Are Full of Gen Z Shoppers
With food prices still high, shoppers look for ways to team up with roommates, neighbors and family
- Archive for November 30, 2025 - The Wall Street Journal
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- Shoppers Have Fewer Choices. Brands and Retailers Like It That Way.
Finance chiefs are lopping their wares down to a select, smaller assortment to raise profit margins, cut costs and hopefully get inflation-singed consumers to spend
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