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- Sales and marketing - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- A Great Sales Pitch Hinges on the Right Story
When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
- How to Improve Your Sales Skills, Even If You’re Not a Salesperson
At some point in your career, even if you’re not in sales, you’re going to have to sell something — whether it’s your idea, your team, or yourself Here are some strategies for improving
- How CEOs Make or Break Sales - Harvard Business Review
A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals
- 5 Skills Every Salesperson Needs to Succeed
A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
- Companies Are Using AI to Make Faster Decisions in Sales and Marketing
In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware
- Sales team management - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- Winning the Right Customers Isn’t Just a Sales Issue
If you’re trying to lead growth of any kind, from revenue to margin expansion, it’s critical that your sales organization has a clear understanding of your go-to-market strategy Here are
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