- Less social media. More Snapchat.
Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect create with friends on Snapchat, wherever you are
- Less social media. More Snapchat.
We take a balanced, risk-based approach to combating harms on Snapchat — combining transparent content moderation practices, consistent and equitable enforcement, and clear communication to hold ourselves accountable for applying our content moderation policies fairly
- Less Social Media. More Snapchat. - Snap Newsroom
Today, Snapchat is launching a new campaign in the US that will show the world exactly what we are not and what we are What we stand for, and what we don’t This campaign shines a light on the unfiltered, bright yellow world of Snapchat - where people can easily share what matters to them in the moment, with the people that matter to them most
- Behind Snapchats campaign to position itself as a post . . .
As public opinion on social media shifts—32% of teens said “social media has had a mostly negative effect on people their age,” according to a 2023 study from the Pew Research Center—Snapchat’s campaign represents a calculated effort to separate itself
- Why Snap’s creative chief is doubling down on ephemeral . . .
The ephemeral nature of its content has been the subject of Snap’s recently launched positioning titled ‘Less Social Media, More Snapchat’ The idea of the campaign is that one should focus less on likes and validation around permanent, sometimes-contrived content, and rather, to post more freely and feel a ‘genuine connection’
- Snapchat Less Social Media, More Snapchat campaign- SN
Snapchat’s Less Social Media, More Snapchat campaign signals a strategic move to carve out its niche in the evolving landscape of social networking, emphasising genuine connections and private communication amidst growing concerns over the negative impacts of mainstream social media platforms
- What’s Snapchat’s “Less Likes. More Love. ” Social Media . . .
Snapchat reports that its number one use case is messaging between friends and family “Less Likes More Love ” showcases the experience of sending and receiving Snaps, emphasizing its role in helping users feel more connected and loved compared to other forms of communication like texting or social media posts
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