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- What is martech and marketing technology?
What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software
- MarTech - Marketing Technology News and Community for MarTech Professionals
MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events MarTech is marketing
- The martech revolution: Making deeper customer connections in a digital . . .
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles
- Martech Landscape 2025: Growing, shrinking and reshaping all at once
Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time
- The truth about martech in 2025 and how to make it work for you
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check
- Welcome to MarTech
Welcome to MarTech! Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers MarTech is owned by Semrush
- MarTech® - The Marketing Technology Conference
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology
- MarTech topics, trends and how-to guides | MarTech
MarTech Salary and Career Survey shows a profession coming into its own What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? Account-based marketing (ABM) Agile marketing Agile marketing navigator B2B marketing B2C marketing Call analytics Connected TV and OTT Content management systems (CMS) Content
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