- Develop a Winning Marketing Strategy: Step-by-Step Guide
A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth It goes beyond individual
- Marketing Industry Stats and Information
About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2 5M marketers in the United States, 6M counting
- American Marketing Association | AMA
The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field
- Marketing Ethics
What is Marketing Ethics? Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large Marketing ethics are the norms and values that guide how we make decisions in this work Ethical marketing means more than just staying within legal lines—it’s about
- 2026 AMA Winter Academic Conference
Bridging at the Frontiers: Marketing for a World in Transition As the AMA’s first conference outside the U S , Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice In today’s world of transition—marked by geopolitical tensions, within-country polarization and
- What is Strategic Marketing? Definition, Importance, and Key Components
Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge Unlike traditional marketing, which chases short-term wins—like holiday sales or one-off promotions—strategic marketing is about creating sustainable growth and loyalty
- Marketing vs. Promotion: Key Differences and How They Impact Your Strategy
Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships For example, a luxury car brand might look at metrics like repeat buyers, customer feedback, and brand sentiment to assess the impact of its marketing efforts
- Academic Journals | American Marketing Association
Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world It is the premier outlet for substantive marketing scholarship Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing
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