- AMA Statement of Ethics - American Marketing Association
The American Marketing Association commits to the highest standards of ethical norms and values We recognize that the marketing community not only serves
- American Marketing Association | AMA
The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field
- Develop a Winning Marketing Strategy: Step-by-Step Guide
A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth It goes beyond individual
- Marketing News | AMA
Marketing News Best Cities in the U S to Launch a Marketing Career in 2025 For college students studying marketing and planning to enter the profession, selecting the right city is a crucial first step in building a successful career Gallup data shows that 51% of jobs are hybrid in 2025, with this preference continuing to grow Hybrid is the new norm, with fully remote jobs becoming more
- Marketing Job Titles
A rundown of the general duties and responsibilities associated with the most common marketing job titles If you search employment websites for the term “marketing,” the screen fills with every imaginable variation of the career The following sample job descriptions are pulled from commonly associated responsibilities found in job listings Depending on the business, you may find
- 8 Steps to Build a Successful Social Media Strategy
Discover 8 essential steps to build a winning social media strategy Learn how to set goals, choose platforms, create content, engage, and measure success
- What is Strategic Marketing? Definition, Importance, and Key Components
Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge Unlike traditional marketing, which chases short-term wins—like holiday sales or one-off promotions—strategic marketing is about creating sustainable growth and loyalty
- Marketing Ethics
What is Marketing Ethics? Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large Marketing ethics are the norms and values that guide how we make decisions in this work Ethical marketing means more than just staying within legal lines—it’s about
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