- What is martech and marketing technology?
What is a ‘martech stack?’ The term martech stack refers to the collection of platforms and software applications used to create, execute, manage, orchestrate and measure the results of marketing activities Stackscomprise commercial, off-the-shelf applications and or homegrown software
- MarTech - Marketing Technology News and Community for MarTech Professionals
MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events MarTech is marketing
- Martech Landscape 2025: Growing, shrinking and reshaping all at once
The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time
- Martech disappointment grows despite increased usage
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey
- The MarTech Conference | Free Registration | Online Nov. 4, 2026
Join thousands of senior-level marketers online November 4 at the MarTech Conference for an eye-opening professional experience
- MarTech topics, trends and how-to guides | MarTech
Welcome to MarTech! Here you’ll get content and experiences that educate, engage and support you in your daily mission as a professional working at the intersection of marketing and technology
- Operationalizing generative AI for marketing impact | MarTech
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results
- Marketing analytics news, trends and how-to guides | MarTech
Marketing analytics news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists
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