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- Measured | Media Effectiveness Platform
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands
- About us | Measured
Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, test, and optimize advertising spend to drive business growth
- Leading Ecommerce Brands trust Measured
Measured is the top choice by modern marketers See why 250+ leading brands use Measured to maximize media efficiency grow their business
- Ad Measurement: The Complete 2025 Guide to Accurate, Actionable . . .
Measured integrates data from all your marketing channels (digital, TV, offline, and Walled Gardens) into a single, privacy-safe platform This unified view enables you to see the full picture of your ad performance, even as cookies and user-level tracking become less reliable
- MeasureUp Summit 2025 | Measured®
Join Measured and top marketing leaders in NYC for the inaugural MeasureUp Summit, featuring strategic insights and a networking happy hour
- Media Planning and Buying: The Ultimate 2025 Guide for Marketers
Traditional attribution alone isn’t enough Measured delivers causally validated insights that prove which investments drive real business outcomes Ready to optimize your media planning and buying with true causal insights? Book a demo with a Measured expert today
- Best Incrementality Testing Companies Software for Marketing (2025)
Measured is widely recognized as the industry leader in incrementality-based measurement The platform automates geo-testing, multi-tactic experiments, and integrates with advanced Causal Media Mix Modeling (MMM) and attribution data for a unified, privacy-safe view of marketing impact
- Meta Platform Attribution: Pros, Cons Limitations | Measured®
Diminishing Returns: Reveals when additional Meta spend yields less value Scenario Planning: Ready to move beyond platform attribution and measure true incrementality? Book a demo with Measured to see how incrementality testing and causal Media Mix Modeling can transform your marketing measurement and ROI
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