- What is Omnichannel? | Definition from TechTarget
What is omnichannel? Omnichannel -- also spelled omni-channel -- is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use The organization's distribution, promotion and communication channels are well-integrated in the back end, so regardless of whether the customer is shopping
- What is omnichannel marketing? | McKinsey
We explore what omnichannel marketing is and how this revolutionary customer-centric approach can help businesses succeed both online and offline
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