Pricing strategy - HBR Find new ideas and classic advice for global leaders from the world's best business and management experts
Pricing Policies for New Products - Harvard Business Review How to price a new product is a top management puzzle that is too often solved by cost theology and hunch This article suggests a pricing policy geared to the dynamic nature of a new product’s
Expand Your Pricing Paradigm - Harvard Business Review With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins In this article, pricing consultant Rafi Mohammed
It’s Time to Try Bundled Pricing - Harvard Business Review During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers Bundled pricing can be a powerful alternative strategy Consider Chili’s “3 For Me
A Step-by-Step Guide to Real-Time Pricing In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track