- What are Personas? — updated 2025 | IxDF - The Interaction Design . . .
What are Personas? Personas are fictional, research-backed representations of the people designers aim to delight with their products, services, and experiences They are based on real user needs, behaviors, and motivations In user experience (UX) design, personas promote empathy, align teams, and give focus to design and development processes
- Personas – A Simple Introduction | IxDF - The Interaction Design . . .
Creating personas helps you understand your users’ needs, experiences, behaviours and goals Learn more about how they help you create great user experiences
- Personas: What They Are and Why They Matter | IxDF
Design for real people—not assumptions Master personas to create user-centered products, services, and experiences and get ahead in your career
- How to Create Design Personas: A Step-by-Step Guide for Beginners
Discover how research-based personas help you create intuitive, user-centered designs Learn how to gather insights, define personas, and design for real users
- The Psychology Behind Personas: Why They Work in Any Job, Any Industry
Learn why personas work in any job or industry—rooted in psychology, empathy, and better decision-making
- Creating Personas from User Research Results | IxDF
Read about the best practices in developing personas and scenarios, so your user research results can work their magic Get your observations across effectively
- The Secret to Success? Understanding People—How to Use Personas to Get . . .
How Personas Humanize Decision-Making One of the most powerful aspects of personas is their ability to make users feel real to the people with decision-making power Without them, teams often talk about “the user” in vague or abstract terms—an invisible figure who clicks, buys, or drops off without much context
- The Hollywood Guide to UX Personas: Storytelling That Drives Better . . .
Great products need great personas Learn how to build them using the storytelling techniques Hollywood has perfected
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