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- What is driving the growth of protein food and drink sales?
Despite being deficient in many essential vitamins and nutrients, protein has garnered consumers’ attention But why? Low carb, low sugar, low fat but high in protein It’s the magical buzzword that continues to sway purchasing power
- What’s actually driving the protein boom? - Fast Company
What’s actually driving the protein boom? Thanks to GLP-1 drugs like Ozempic and Wegovy, we’re entering a new phase where people are eating less but expecting more from what they do eat
- Why Protein Is Taking Over the Supermarket This Year—and the Wildest . . .
Adding more protein to your diet continues to be a major trend, from social media and cookbooks to supermarket shelves Understand how protein works, how much you might need, and unexpected foods helping you meet your goals
- What’s the next major chance in protein innovation?
Today, a diverse range of consumers is gravitating towards protein-rich foods for various reasons, including enhanced satiety and improved metabolic health
- Decades of hype turned protein into a multibillion-dollar industry
Protein consumption has remained a central component of nutritional advice and marketing campaigns ever since, even amid recycled and recurring arguments over the optimal amount of protein and whether plant or animal sources are best
- We’ve Reached Peak (Peak) Protein. That May Not Be a Good Thing.
We’ve been protein-forward for 35-plus years because of the nutrient’s many benefits beyond just muscle growth But what seems off the rails is the sheer volume of high-protein ultra-processed
- Protein Market Trends: Growth and Global Shifts
Protein trends show that 1 in 3 consumers globally consider health and wellbeing is a top spending priority beyond living essentials Protein market
- Cargill shares 2025 protein trends
More consumers are eating more protein, with 61% increasing their intake in 2024 thanks to its taste, health benefits and nutritional value Animal proteins still lead in preference, but shoppers want flexibility — from affordable bulk buys to premium cuts and ready-to-cook convenience
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