- Pricing strategy - HBR - Harvard Business Review
Pricing strategy Digital Article Maxime C Cohen, Adam Kitain, Drew Marconi, and Andrew Raftery How to be more strategic about discounts, shipping and return policies, advertising channels, and more
- Rethink Your Pricing Strategies Amid Economic Uncertainty
First, pricing has very little to do with your costs You know, your costs have increased, but your price has gone up Second, price is all about your customer’s next best alternative So, if I
- A Step-by-Step Guide to Real-Time Pricing - Harvard Business Review
Read more on Pricing strategy or related topics AI and machine learning, Algorithms, Strategy, Experimentation, Consumer behavior and Retail and consumer goods Partner Center Start my subscription!
- How to Build a Dynamic-Pricing Strategy That Works
August 14, 2024 More and more companies are turning to pricing algorithms to maximize profits But many are unaware of a big downside Marco Bertini, a marketing professor at Esade Business
- How to Think About Pricing in the Tariff Era - Harvard Business Review
With the looming specters of inflation and tariffs, pricing is especially tricky these days However according to Rafi Mohammed, a pricing expert, companies aren’t particularly good at setting
- Setting a Pricing Strategy Amid Ever-Changing Tariffs
Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act Explore HBR HBR Store About
- Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins In this article, pricing consultant Rafi Mohammed
- The Good-Better-Best Approach to Pricing - Harvard Business Review
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy Key steps include identifying
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