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- Pricing strategy - HBR
How to Think About Pricing in the Tariff Era Pricing strategy Agenda Newsletter Adi Ignatius Two factors are complicating the picture these days: tariffs and inflation
- The Good-Better-Best Approach to Pricing - Harvard Business Review
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- Pricing Policies for New Products - Harvard Business Review
How to price a new product is a top management puzzle that is too often solved by cost theology and hunch This article suggests a pricing policy geared to the dynamic nature of a new product’s
- How to Think About Pricing in the Tariff Era
With the looming specters of inflation and tariffs, pricing is especially tricky these days However according to Rafi Mohammed, a pricing expert, companies aren’t particularly good at setting
- How to Build a Better Pricing Strategy - Harvard Business Review
Key topics include: pricing strategy, dynamic pricing, market research, supply and demand, innovation, media, entertainment, professional sports, and the travel and tourism industry
- Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers
- Pricing and the Psychology of Consumption - Harvard Business Review
The way you set prices doesn’t just influence demand It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships
- A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track
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