- Pricing strategy - HBR - Harvard Business Review
Pricing strategy Digital Article Maxime C Cohen, Adam Kitain, Drew Marconi, and Andrew Raftery How to be more strategic about discounts, shipping and return policies, advertising channels, and more
- The Good-Better-Best Approach to Pricing - Harvard Business Review
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy Key steps include identifying
- Rethink Your Pricing Strategies Amid Economic Uncertainty
First, pricing has very little to do with your costs You know, your costs have increased, but your price has gone up Second, price is all about your customer’s next best alternative So, if I
- How to Build a Better Pricing Strategy - Harvard Business Review
May 01, 2023 With rapidly changing markets and emerging technologies, setting the right price is harder than ever But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah
- Pricing Policies for New Products - Harvard Business Review
HBR first published this article in November 1950 as a practical guide to the problems involved in pricing new products Particularly in the early stages of competition, it is necessary to
- How to Build a Dynamic-Pricing Strategy That Works
August 14, 2024 More and more companies are turning to pricing algorithms to maximize profits But many are unaware of a big downside Marco Bertini, a marketing professor at Esade Business
- How to Fight a Price War - Harvard Business Review
Mark E Bergen is the James D Watkins Chair in Marketing at the University of Minnesota Carlson School of Management He has spent over 30 years in the professoriate teaching pricing and
- Setting a Pricing Strategy Amid Ever-Changing Tariffs
Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act Explore HBR HBR Store About
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