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- How to Fight a Price War - Harvard Business Review
If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively Often the best counterattack does not involve a retaliatory price cut
- Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins In this article, pricing consultant Rafi Mohammed
- Pricing and the Psychology of Consumption - Harvard Business Review
The way you set prices doesn’t just influence demand It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships
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- How to Negotiate with Powerful Suppliers
In many industries the balance of power has shifted from buyers to suppliers Companies that have gotten into a weak position need to tackle the problem strategically, the authors argue They
- How Do You Know When the Price is Right?
Pricing is managers’ biggest marketing headache It’s where they feel the most pressure to perform and the least certain that they are doing a good job The pressure is intensified because
- A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies Many retailers now track
- Managing Price, Gaining Profit - Harvard Business Review
The fastest and most effective way for a company to realize its maximum profit is to get its pricing right The right price can boost profit faster than increasing volume will; the wrong price can
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