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- Pricing strategy - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- The Good-Better-Best Approach to Pricing - Harvard Business Review
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy
- Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers
- How to Build a Better Pricing Strategy - Harvard Business Review
But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand
- A Quick Guide to Value-Based Pricing - Harvard Business Review
In my 15-plus years of working with companies teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly
- Pricing and the Psychology of Consumption - Harvard Business Review
The way you set prices doesn’t just influence demand It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships
- Setting a Pricing Strategy Amid Ever-Changing Tariffs
Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act
- A Short Guide to Pricing Your Services as a Consultant or Coach
The coaches and consultants that succeed are those who you get pricing right There are five key pricing strategies you can use: hourly billing, retainer agreements, productized services, value
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