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- Pricing strategy - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- Rethink Your Pricing Strategies Amid Economic Uncertainty
Pricing expert Rafi Mohammed warns against hasty changes to keep customers
- How to Build a Dynamic-Pricing Strategy That Works
You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics
- It’s Time to Try Bundled Pricing - Harvard Business Review
During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers Bundled pricing can be a powerful alternative strategy Consider Chili’s “3 For Me
- Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins In this article, pricing consultant Rafi Mohammed
- The Good-Better-Best Approach to Pricing - Harvard Business Review
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- How to Build a Better Pricing Strategy - Harvard Business Review
But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand how pricing and demand
- Setting a Pricing Strategy Amid Ever-Changing Tariffs
Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act
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