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- AV1 Open Video Codec Now Powers 30% of Netflix Streaming
A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform’s streaming and discusses a variety of opportunities to expand its current use, which is primarily for VOD content The blog by Liwei Guo, Zhi Li, Sheldon Radford and Jeff Watts comes at a time when AV2 is on the horizon
- Netflix says AV1 now powers 30% of its streaming
Netflix has revealed that the AV1 open video codec now accounts for about 30% of all viewing on its platform, and is on course to become its most-used compression format “very soon”
- Netflix Adopts AV1 Codec, Powering 30% of Streams for Enhanced Efficiency
Netflix has adopted the AV1 codec, powering 30% of its viewing hours with superior compression for higher quality at lower bitrates This royalty-free technology enhances efficiency, reduces data usage, and supports sustainability, while Netflix eyes live streaming dominance and the upcoming AV2 It strengthens Netflix's competitive edge in streaming
- AV1 already powers 30 percent of Netflix streaming. It will soon be . . .
However, AV1 has now become a key element of the company's strategy According to the latest report, AV1 already accounts for about 30 percent of all plays on the platform “AV1 is our second most used codec and will soon become number one” – reports Netflix This is the result of years of investing in open and efficient coding
- It turns out that about 30% of Netflix streaming viewing is done using . . .
It turns out that about 30% of Netflix streaming viewing is done using the codec 'AV1' that it developed itself This article, originally posted in Japanese on 13:05 Dec 05, 2025, may contains some
- Netflix: AV1 powers 30 per cent of all viewing - TVBEurope
Netflix has revealed almost a third of all viewing on its platform is powered by the AV1 codec In a blog post, the streamer’s tech team explained that the H 264 AVC codec still powers the majority of its views, but it expects AV1 to take over the top spot soon Netflix first launched support for
- AV1 now powers 30% of Netflix streaming: On track to become number one
Netflix is leading the charge in the transition to the AV1 video codec for improved video quality at lower bandwidth with less buffering The company has provided a status update - "Since entering the streaming business in 2007, Netflix has primarily relied on H 264 AVC as its streaming format However, we quickly recognized that a modern, open codec would benefit not only Netflix, but the
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