State of Generative AI: 5 Takeaways and 5 Actions to Help Drive . . . The results point to five critical insights that may help leaders understand the generative AI landscape and five actions they can take to continue to build organizational readiness, which is especially important for preparing for the next wave of generative AI technology, agentic AI
AI in Content Creation: Rethink Strategy and Engagement While AI creates many possibilities for marketers, the technology also comes with potential challenges—and companies should consider how to use AI responsibly as they pursue new opportunities