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- Sales and marketing - HBR - Harvard Business Review
Sales and marketing Magazine Article Ayelet Israeli, Leonard A Schlesinger, Matt Higgins, and Ryan Reynolds A guide to creating fastvertising—quick response ads that go viral
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Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts
- You Invented a Great New Product. Now, How Do You Sell It?
HR creates competency maps and works with sales managers to establish training and coaching programs Frontline sales managers support the learning process that their reps go through in the field
- The Top 40 Essential Business Books to Read - HBR Store
40 OF THE BEST BUSINESS BOOKS TO READ HBR Press publishes the best business books that set the agenda for organizations and leaders around the world Here you will find some of our best selling titles that have strongly resonated with our readers Each book will strengthen your management skills and help you get the results you need in business and beyond A successful career starts here with
- Analytics for Marketers - Harvard Business Review
Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive
- The Good-Better-Best Approach to Pricing
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- Fostering an Ethical Culture on Your Sales Team
Sales scandals can take a large toll Companies must take steps to protect themselves from the risk of sales fraud: and our research with over 1,000 sales professionals in 50 companies has
- How to Design an AI Marketing Strategy - Harvard Business Review
In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve This article guides marketing executives through
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