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- A Great Sales Pitch Hinges on the Right Story
When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
- How Sales Teams Can Use Gen AI to Discover What Clients Need
In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits While this can produce
- 5 Skills Every Salesperson Needs to Succeed
A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
- What Salespeople Need from Leaders—at Each Stage of Their Careers
Leading a high-performing sales team requires a personalized talent management approach Salespeople’s needs evolve throughout their careers, and while sales managers often focus on competencies
- 4 Steps That Can Optimize Your Sales Process - Harvard Business Review
Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale But a close is the result of actions and choices that
- Avoid These 3 Pitfalls When Giving a Sales Presentation
A study examined the habits of almost 5,000 sales professionals whose livelihoods depend on their ability to build and deliver persuasive presentations The findings revealed 12 common mistakes
- How to Improve Your Sales Skills, Even If You’re Not a Salesperson
At some point in your career, even if you’re not in sales, you’re going to have to sell something — whether it’s your idea, your team, or yourself Here are some strategies for improving
- A Better Way to Link Sales and Marketing - Harvard Business Review
Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to provide the
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