A Great Sales Pitch Hinges on the Right Story When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
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5 Skills Every Salesperson Needs to Succeed A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
5 Gen AI Myths Holding Sales and Marketing Teams Back Gen AI is a new and fast-moving technology That leads to persistent misconceptions about what it can do—and what it needs to work successfully Managers who buy into five key myths will be too