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- A Great Sales Pitch Hinges on the Right Story
When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
- Sales and marketing - HBR
Find new ideas and classic advice for global leaders from the world's best business and management experts
- Companies Are Using AI to Make Faster Decisions in Sales and Marketing
In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, context-aware
- 5 Skills Every Salesperson Needs to Succeed
A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
- 5 Gen AI Myths Holding Sales and Marketing Teams Back
New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception In marketing and sales, the buzz around gen AI is
- 4 Steps That Can Optimize Your Sales Process - Harvard Business Review
Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale But a close is the result of actions and choices that
- What Salespeople Need from Leaders—at Each Stage of Their Careers
Leading a high-performing sales team requires a personalized talent management approach Salespeople’s needs evolve throughout their careers, and while sales managers often focus on competencies
- A Better Way to Link Sales and Marketing - Harvard Business Review
Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their customer-facing teams to access real-time, synchronized data—and to provide the
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