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- Sales and marketing - HBR - Harvard Business Review
Find new ideas and classic advice for global leaders from the world's best business and management experts
- Harvard Business Review - Ideas and Advice for Leaders
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts
- You Invented a Great New Product. Now, How Do You Sell It?
HR creates competency maps and works with sales managers to establish training and coaching programs Frontline sales managers support the learning process that their reps go through in the field
- HBRs 10 Must Reads on Sales (with bonus interview of Andris Zoltners)
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople If you read nothing else on sales, read these 10 articles
- The Good-Better-Best Approach to Pricing - Harvard Business Review
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- Analytics for Marketers - Harvard Business Review
Advanced analytics can help companies solve a host of management problems, including those related to marketing, sales, and supply-chain operations, which can lead to a sustainable competitive
- The Top 40 Essential Business Books to Read - HBR Store
40 OF THE BEST BUSINESS BOOKS TO READ HBR Press publishes the best business books that set the agenda for organizations and leaders around the world Here you will find some of our best selling titles that have strongly resonated with our readers Each book will strengthen your management skills and help you get the results you need in business and beyond A successful career starts here with
- Selling After the Crisis - Harvard Business Review
Like perishable goods in grocery stores, sales models have a sell-by date As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and
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