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- Harvard Business Review - Ideas and Advice for Leaders
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts
- Can Your Employees Really Speak Freely? - Harvard Business Review
No matter how approachable you may be as a manager, chances are good that your employees are withholding valuable intelligence from you Research shows that many people are more likely to keep mum
- You Invented a Great New Product. Now, How Do You Sell It?
HR creates competency maps and works with sales managers to establish training and coaching programs Frontline sales managers support the learning process that their reps go through in the field
- HBRs 10 Must Reads on Sales (with bonus interview of Andris Zoltners)
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople If you read nothing else on sales, read these 10 articles
- Shop Business Resources – Harvard Business Review Store
Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics
- The Good-Better-Best Approach to Pricing
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more A multitiered offering can use a stripped
- Sales and marketing - HBR - Harvard Business Review
Sales and marketing Magazine Article Ayelet Israeli, Leonard A Schlesinger, Matt Higgins, and Ryan Reynolds A guide to creating fastvertising—quick response ads that go viral
- HBR Store - Business Case Studies
Case studies written by professors at HBS and other leading business programs worldwide, focusing on real-world problems and decisions companies face
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