A Great Sales Pitch Hinges on the Right Story When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s
A New Way to Compensate Sales Teams - Harvard Business Review Managing sales teams has never been easy It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines New layers of technology are
5 Gen AI Myths Holding Sales and Marketing Teams Back Gen AI is a new and fast-moving technology That leads to persistent misconceptions about what it can do—and what it needs to work successfully Managers who buy into five key myths will be too
Sales and marketing - HBR - Harvard Business Review How to Get Celebrity Investors to Back Your Business Sales and marketing Digital Article Mark DesJardine and Brian Connelly High-profile shareholders bring more than money—they bring reputation
5 Skills Every Salesperson Needs to Succeed A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople And they make one third as much ” In the pharmaceutical
How Generative AI Will Change Sales - Harvard Business Review Sales teams have typically not been early adopters of technology, but generative AI may be an exception to that Sales work typically requires administrative work, routine interactions with