- [UA] About segments [Legacy] - Analytics Help - Google Help
Isolate and examine subsets of your data You are viewing a legacy article about Universal Analytics Learn more about Google Analytics 4 replacing Universal Analytics
- Segment builder - Analytics Help
A segment is a subset of your Analytics data that can be used in Explorations for analysis For example, a segment could be users from a particular country or city Another segment could be users who purchase a particular line of products, who visit a specific part of your site, or trigger certain events in your app
- Demand Gen audiences overview - Google Ads Help
How audience segments work Demand Gen audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google When adding an audience to a campaign or ad group, you can select from a wide range of segments For example, these segments could include fans of sport and travel, people shopping for cars, or specific people that
- [GA4] Apply segments and filters, and view users - Google Help
Segments and filters use data visualization to help you interpret a subset of data according to certain criteria Filters enable you to show a restricted set of data They apply to the current exp
- About custom segments - Google Ads Help
About custom segments Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps You can set up a custom segment in your Display, Gmail, Demand Gen, Performance Max, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service
- [UA] Manage segments - Analytics Help - Google Help
Imported segment in segments list Edit segments You can edit any custom segment that you have created (either from scratch, by copying an existing segment, by importing, or by receiving a shared segment) You cannot edit the system segments that come preconfigured with Analytics To edit a segment: Open the segments list
- [UA] Analyze data with segments [Legacy] - Analytics Help
Apply and create segments for analysis and marketing You are viewing a legacy article about Universal Analytics Learn more about Google Analytics 4 replacing Universal Analytics
- About affinity segments - Google Ads Help
About affinity segments Affinity segments help you reach your audience based on what they're passionate about and their habits and interests With affinity segments, you can raise awareness and drive consideration among people who have a strong interest in your products For instance, let’s say you sell camping gear
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