- Segment builder - Analytics Help
A segment is a subset of your Analytics data that can be used in Explorations for analysis For example, a segment could be users from a particular country or city Another segment could be users who purchase a particular line of products, who visit a specific part of your site, or trigger certain events in your app
- [UA] About segments [Legacy] - Analytics Help - Google Help
Using segments When you apply a segment and navigate through your reports, the segment remains active until you remove it You can apply up to four segments at a time, and compare the separate data side by side in your reports In addition to analyzing data with segments, you can use them to build audiences Analytics includes predefined segments (System Segments) that you can use as provided
- Demand Gen audiences overview - Google Ads Help
How audience segments work Demand Gen audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google When adding an audience to a campaign or ad group, you can select from a wide range of segments For example, these segments could include fans of sport and travel, people shopping for cars, or specific people that
- About custom segments - Google Ads Help
About custom segments Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps You can set up a custom segment in your Display, Gmail, Demand Gen, Performance Max, and Video campaigns by adding specific keywords, URLs, and apps related to your product or service
- [GA4] Apply segments and filters, and view users - Google Help
Segments and filters use data visualization to help you interpret a subset of data according to certain criteria Filters enable you to show a restricted set of data They apply to the current exp
- [UA] Manage segments - Analytics Help - Google Help
Imported segment in segments list Edit segments You can edit any custom segment that you have created (either from scratch, by copying an existing segment, by importing, or by receiving a shared segment) You cannot edit the system segments that come preconfigured with Analytics To edit a segment: Open the segments list
- Use segments in your tables - Google Ads Help
Use segments to bring out what’s most important to you in your Google Ads tables With segments, you can split your data into rows, and isolate exactly what you want to see Your segment choices vary depending on which table of your Google Ads account you're viewing, but may include periods of time, click type, or device
- About audience segments in Audience manager - Google Ads Help
Audience segments is a section in the Audience manager where you can create and manage your data segments Your website data campaigns allow you to have control over which audience segments can see your ads across YouTube, Gmail, Google Search, and the Google Display Network
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